Platform For Getting Toronto Online & In Line

Lee Romanov has the right combination of business and consumer advocacy that will make Toronto thrive. View Lee Romanov's Bio.

The World Stage 

The City of Toronto should be serious about making its own online income, actively, like the rest of the world, instead of looking at its tax payers as its revenue stream. 

The City's website, should include a section similair to YouTube, allowing businesses and Torontonians to upload their videos. These videos would show the world what Toronto has to offer. There would be thousands of videos and the city would make huge money through pay per click ads.

The City's website should also act like its own search engine, like Google, sending leads to Canadian businesses and being paid for it.

If you go to right now, and search for 'Best Restaurants' you get 'Food Contamination Reports'. NOT the best 1st impression for capturing tourism dollars.

These two ideas alone would bring in millions of dollars in revenue for the city, right away! 

The City should also be showing our unemployed, students, people wanting to make a second income, and our entrepreneurs how to generate their own online revenue, from their own content, from their own websites.

Right now people are adding their content on websites like Facebook, making Facebook money, instead of making that money for themselves. Here's more about how to make your own online revenue. 

Getting Toronto In Line

While getting rid of wasteful spending is a priority, as well as keeping taxes low, I'm passionate about supporting businesses.

Businesses are our back bone to keeping our economy strong. They need the City's support at every turn.

*Construction Issues - If construction is hurting a business, special attention needs to be paid to that business owner's concerns. The City's responsibility is to work around the business, so it's not affected.

The City should be there to help and support businesses. A business should NEVER be disadvantaged by the City's decisions.  

The City also needs to take its unemployed by the hand and show them how to create their own online business from the knowledge and experience they have right now. This should also be open to anyone that wants to learn how to create an online income for themselves.

Getting Toronto Businesses Online 

The City needs to promote Toronto on the world stage.

The City Should Be It's Own Google - The City of Toronto and Toronto Businesses should be set up online, generating revenue, world wide, through online searches.

This is simply a search function, but Torontonians, and people from around the world would go there to search for what they're looking for.

The city has the potential of making millions of dollars from click ads, exactly like Google does daily. Did you know, from one search term like 'Mortgage' Google makes $850,000 a day. 

*When the city's construction affects a business they would then be able to redirect visitor traffic to these businesses to make up for their interruption of foot traffic.  

The City Should Be It's Own YouTube - Businesses could promote themselves with their own viral videos.

It would increase our tourism incredibly.

Rob Ford's YouTube videos have had millions of views. He's made YouTube millions of dollars from people watching these videos and clicking on the ads.

This is money the city could have made if they had their own YouTube site. If you can't fight it, profit from it!  

What Lee Romanov Can Bring To City Hall - I am extremely experienced with online marketing and could promote Toronto on the world stage by being it's own search engine and YouTube site. 

This is not happening, there is no plan to make this happen, and by not doing this there is a huge loss of potential revenue, and tourism.

Getting Our People Online

The city should be showing the unemployed how to make money online, but the city doesn't even know how.

Even for people who are employed, this is also a great way of generating a second income, or transitioning into a business that they're passionate about. 

Almost all of these people are capable of using a computer, and could be setting up their own profitable business online. In fact, you can generate TONS of money from your own content, from your own experience.

Many people are are trading their Facebook DRAMA for Dollars. Having their own Google ads around their own content is making them money, instead of making Facebook money. 

Viral videos can make people a lot of money when they place them on their own website, with their own Google Ads surrounding them. In the video to the right, this Torontonian received over 600,000 views, the story was reported on all kinds of media outlets from CTV to Jimmy Fallon. They lost thousands of dollars in potential revenue, and still are!  

What Lee Romanov Can Bring To City Hall - I can easily show people how to have an online business they're passionate about, and make money from it, even when they don't have anything to sell.  

Getting Traffic In Line

1. Street Lights - Synchronize the street lights. New York does this amazingly well!

2. Congestion - No cars should be parked on main throughways such as Queen St., Yonge St., King St., or Spadina Ave., especially during rush hour. Streets were meant to driven on, they are not parking lots.

3. Rush Hour Traffic - During rush hours, main throughways such as Queen and King Streets should be turned into a one-way streets. Traffic officers can be placed in strategic positions along the roadways waving traffic through. Again, New York does this incredibly well. It is not confusing, even to tourists. 

4. Delivery Stops - Commercial vehicles that park in the middle of the street, blocking traffic to do their deliveries should be subject to $1000 fines. In turn there should be free 15 minute parking zones on the side streets for both commercial and public drop-offs.

5. Parking Tickets - Drivers should have the option of using their parking tickets to make a purchase from businesses suffering because of construction. The business owner keeps the money and sends the ticket to city hall as paid. This will take the sting out of getting ticketed, while stimulating our economy.

6. Charity Runs – Charity fund raisers such as the Ride For Heart should not block off the major arteries of the city. It’s too ironic. We have beautiful parks, bike paths, and jogging areas that we can put to use and promote. People could run along the water’s edge from Scarborough to Etobicoke, for example.

Getting Construction In Line

1. Rush Hour Traffic - Between 7 am to 9 am, and 4 pm to 6 pm, construction should make way for rush hour traffic.

2. Police Officers – The police officers hired by the construction companies should not be standing around as they currently do, they should be improving traffic flow.

3. Construction Barriers – After construction workers leave for the day, signage, cones, and barriers need to be removed so they do not continue to block lanes and hinder traffic flow.

Getting The TTC In Line

1. Peak TTC Times - An hour before the peak period hits, the TTC should provide free fares. This will alleviate the bottlenecks and frustration of people using the TTC by spreading out the usage. It will also alleviate having to add more costly additions to handle peak hours, when  peak periods are spread out. The math works out to our advantage, when you're comparing billions of dollars of additions, to a bit of lost fare revenue.

2. Street Cars – Between 7 am to 9 am, and 4 pm to 6 pm, Street Cars should be replaced by buses. The Street Cars take up 2 lanes when picking up passengers, and slow the flow of traffic. Busses don’t.

Getting The Bike Lanes In Line

1. Bike Lanes - Bike lanes should not be on major access roads, it's not safe for the bikers and not fair to the drivers. Toronto has beautiful back streets that bikers would be safer biking on, and riders can also participate in our neighborhood watch :).

Getting Tourism In Line

1. In The Media - Canadians are known for their sense of humour, we've gotten a lot of publicity from Rob Ford's antics but nothing positive that attracts people to our City. I think we can promote our funny side. We have The Second City, Just For Laughs, Absolute Comedy, The Comedy Bar, and Yuk Yuks. 

Getting The Arts In Line

I believe city hall should do something creative with their parking tickets.

One day a month, you're allowed to pay the amount of your parking ticket to make a purchase of artwork.

In other words, the artist collects the money and the ticket, and the ticket holder gets their artwork.

The artist keeps the money and sends the ticket to city hall to show the parking ticket has been paid. This will encourage people to purchase art instead of just paying the city and getting nothing for it.

The mayor's office has a role to play in growing audiences for the arts and encouraging cultural participation.

Their categories are as follows. 

1. Arts and Culture Champions

Toronto should be on the world stage for the arts and culture.

By that I mean, it's not doing what it could be doing online to capture visitor traffic from around the world, showing our unique assortment of artists and cultures.

Having said that, artists should be also be able to sell and profit with a website created by the city that focuses on the arts on culture without being charged.

2. Affordable Spaces to Live, Work, and Play

I believe that increased funding is required for the Culture Build Investment Program, as well as increased support for City-owned heritage buildings that house arts and culture organizations. Funding levels should always be set to ensure infrastructure is in a state of good repair, and to accommodate the growth of arts facilities across the city.

I recognize the value of Section 37 funding, and I believe that arts and culture initiatives in my ward are worthy priorities for this resource.

I support the City of Toronto's investment in new cultural hubs and arts spaces, and believe that there should be dedicated arts infrastructure funding in the capital budget.

One idea is that the city sets aside waterfront property in the tourist section for all artists.

This type of thing has been done in many cities around the world and is great for both tourism and the surrounding businesses.

In addition, the rent or leases needs to remain low as many artists do not have the income level to support a property like big companies would.

The city needs to set the rent to reflect the industry that occupies the space. In other words, keep the rent low.

I believe that City Council should, at minimum, meet its long standing commitment to increase Toronto's cultural investment to $25 per capita by 2017.

Given that Toronto is home to the largest cultural community in the country, I believe our city should lead other Canadian municipalities in its per capita funding level for culture.

As previously mentioned, the city should have what amounts to a 'YouTube' section for the arts on a website specifically set aside for arts and culture.

The artists should be able to display their artwork and allow people to buy their work online.

In an effort to show the city how this would work, I have set up to allow artists to advertise their work for free.

3. Sustainable Funding and Growth in Investment

I plan to work across City departments to identify where culture can contribute to broader city initiatives, and be included as part of the City's strategies, and policy planning frameworks.

I believe the City must facilitate, foster, and support the development of cultural activity in all neighbourhoods across Toronto, for all people.

Neighbourhood arts activities - events happening in libraries, community centres, schools, and parks - are important for residents of my ward.

4. A Committed Partner – in Every Neighbourhood

As a Councillor, I will work to eliminate red tape at City Hall that makes it difficult for arts and culture workers to access the space, resources, and permits they need. 

I will support the development of a new Toronto Culture Plan to build on the achievements of the 2003 Culture Plan and the Creative Capital Gains Report (2011).

This is an online world and this is where the world converges.

There needs to be a website created by the city dedicated to arts and culture, where people go online to find information and can make purchases.

The website has been set up for artists to advertise for free. Mayor Of Toronto is searched for 18,000 times every month and will online increase in numbers as race for mayor heats up.